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Becoming a Thought Leader

November 12, 2013

Paige Donnell

There is a long list of ways to establish yourself or company as a thought leader within your industry.  If you’re struggling to get the media exposure desired, don’t stress.  You have all the resources at your fingertips to interact directly with clients and build your credibility.

Here are three tips on establishing yourself as a thought leader:

  1. Create a blog, newsletter, email campaign, etc. and share it with clients.  Be sure to keep timing consistent and content relevant.
  2. Repurpose so it can be utilized in all communication channels, including sharing on social media outlets.
  3. If electronic, plug in keywords so you can drive viewers to your website and/or blog.  Then track the success of click-throughs and learn what readers are really interested in.