After walking around the Offshore Technology Conference for my 10th year, I felt ready to tackle happy hour and not for the sole excuse of being on my feet all day (at a trade show, nonetheless). It’s because I had never felt so utterly offended on behalf of the female population in my industry. EVER.
Firms join forces to provide superior public relations support in world’s energy capitals HOUSTON, Texas, United States and LONDON, United Kingdom (January 12th 2015) – Aspectus PR, a global communications agency headquartered in London, has entered into a strategic partnership with Paige PR, a leading oil and gas public relations firm in Houston, to complement […]
Recently, I went to lunch with a client concerned about his marketing efforts. Being in business for himself, he wanted to ensure he was doing all he could in terms of individual marketing efforts. When I asked what he does to promote himself online, his response was it wasn’t necessary because most of his clientele […]
I, like most of America, tune in weekly to watch Duck Dynasty. While I enjoy the show from a personal perspective, there’s a lot that the Duck Dynasty empire teaches us about a branding strategy. While I’m no brand expert, even I recognize how this correlates into strengthening the company name and raising its awareness […]