Marketing: Consider these tips when making lemonade with one lemon
After walking around the Offshore Technology Conference for my 10th year, I felt ready to tackle happy hour and not for the sole excuse of being on my feet all day (at a trade show, nonetheless). It’s because I had never felt so utterly offended on behalf of the female population in my industry. EVER.
This year is going to be a tough one if oil prices don’t start to rebound. As a support function (yes, we’re still viewed as that to many), budgets are being slashed and marketing and communication directors are being asked to do more with less — or nothing. So, what can companies do with little […]
Firms join forces to provide superior public relations support in world’s energy capitals HOUSTON, Texas, United States and LONDON, United Kingdom (January 12th 2015) – Aspectus PR, a global communications agency headquartered in London, has entered into a strategic partnership with Paige PR, a leading oil and gas public relations firm in Houston, to complement […]
Taking a quote from Paris Hilton, PR is “so hot right now.” Literally. In an era where you can communicate with your audiences immediately and directly through a variety of channels and address your customer in an instant through social media, clients want to know and understand the product or service they’re buying. We’ve never […]
Have a big announcement and need help communicating effectively to target audiences? Time to call in a pr firm to help generate exposure. However, before contacting an agency and spending money, make sure your ducks are in a row. Consider asking an agency these five things before giving the green light: What’s the process? If […]
Recently, I went to lunch with a client concerned about his marketing efforts. Being in business for himself, he wanted to ensure he was doing all he could in terms of individual marketing efforts. When I asked what he does to promote himself online, his response was it wasn’t necessary because most of his clientele […]
This image says everything. Are you taking full advantage of social media? Infographic developed by CISION and PR News.
Wildfire recently published its report on “How Social Media Builds Your Brand: 7 Strategies to Keep your Customers Coming Back for More”. Below are a few recommendations, but if you’d like the full report, email me. Make sure your message is easy to interact with. Yes or no questions provide followers a chance to respond […]
In case you’ve been asleep the past year… Houston’s economy is BOOMING. There are dozens of job opportunities, competitive startups popping up and companies willing to spend money on outside services. So, what is your business doing to recruit new talent and promote its product and services? Below are five ways to engage your audience, […]