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Case Study: CHIRON FINANCIAL
BOOSTING BRAND AWARENESS FOR A FINANCIAL FIRM
Linking trending topics, media mavens and financial folks
BACKGROUND
Paige PR began working with Chiron Financial in March 2022. While well-known among the financial industry, Chiron was a relatively unknown brand to a wider audience. To boost their brand awareness, and position themselves as subject matter experts, Paige PR began a media relations strategy to connect Chiron’s top executives with local and national top-tier journalists. Our team compiled bios and headshots and researched journalists covering the “beats” these experts could proficiently speak with.
CLIENT OBJECTIVE
Chiron Financial is selling their financial expertise to improve company’s bottom lines, raise capital or sell if or when they’re ready. Their team is stacked with investment bankers with decades of experience in a range of industries including chemicals, energy, healthcare, real estate and more. This makes the company’s perspective unique since it combines decades of financialexperience and “Main Street” operating insights. For potential clients (lower and middle-market businesses) to trust Chiron, the organization truly needs to sell its financial expertise, its practical industry insights and its relentless execution in handling the entire deal process.
To truly promote its executives, positioning them as subject matter experts on topical events and business trends with key journalists and top-tier publications is a very beneficial opportunity. Anyone can buy an advertisement, but there is a different level of intellectual appreciation needed to be a source for a top tier publication.