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Case Study: Gardner Denver
August 7, 2017
PR EFFORTS REVITALIZED AFTER DOWN MARKET YIELDS BIG RESULTS
We realized as the market rebounded, we needed to reconnect with our internal teams and customers.
When oil prices fell in 2014 with no end in sight, it was anyone’s guess where the dust would settle. As a result, E&P companies slashed budgets and did their best to operate at a time when drilling ceased to exist. As was the case with many oil field equipment companies, marketing and communication budgets were drastically reduced, if not eliminated altogether.
Gardner Denver Petroleum & Industrial Pumps (P&IP) reached out to Paige PR in mid-2016, once oil prices began recovering. In need of employee and marketing communication programs, Gardner Denver P&IP was looking for guidance to get back on track after years of little to no communication efforts at all.
“We realized as the market rebounded, we needed to reconnect with our internal teams and customers,” said a spokesperson with Gardner Denver P&IP. “Because of our legacy and positioning in the market, we had survived the downturn and in many ways thrived. We wanted to share that news with our employees and customers.”
Gardner Denver P&IP met with Paige PR requesting help with both employee and marketing communications and developing strategic, long-term programs for internal and external audiences.