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Case Study: Samoco Oil Tools
July 27, 2017
LONG TERM PR STRATEGY YIELDS POSITIVE VISIBILITY RESULTS
I had no idea the value of PR efforts until working with Paige PR. If we could do for Paige PR half of what the agency has done for our company and our tool, we will do it!
As oil prices plummeted in 2016, many oil and gas companies looked inward to search for opportunities to innovate, streamline and improve current technologies utilized in the exploration and production sector of the industry.
One such company, Samoco Oil Tools, developed a transformative tool for the offshore industry in collaboration with Shell Offshore Engineering. Known as a ‘very small fish in a very big pond’, Samoco Oil Tools recognized it needed an aggressive, consistent public relations and marketing approach when introducing its OneTrip® Universal BOP Test Tool to the industry. Samoco Oil Tools’ biggest challenge was overcoming its lack of name recognition when introducing its revolutionary new tool. The company’s goal was to successfully launch its product, while simultaneously pushing the industry to reconsider conventional BOP testing requirements.