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Case Study: WORK & MOTHER
December 6, 2022
SUPPORTING STARTUP COMPANY’S BRAND AWARENESS
Connecting CEO with commercial real estate, business reporters
Paige PR was hired to support Work & Mother with public relations support. Work & Mother is a commercial lactation suite service with an associated technology to support working parents. This new building amenity makes it easy for tenants to outsource their mothers’ rooms, satisfying legal obligations while providing a better way to support their employees.
While Work & Mother is a valuable and impactful solution, the business is still very much in start-up mode, and Paige PR was brought onboard specifically to pitch and secure media opportunities, resulting in a strengthened brand awareness, especially targeting key Texas markets, in particular Dallas, where a new lactation suite was slated to open.
Our intended goal was to secure one high profile article in a prominent publication that would feature Work & Mother, resulting in Work & Mother’s services and goals reaching a target audience. We used the public relations tool, Meltwater, to conduct our reporter research by targeting journalists covering relevant beats and understanding the recent articles they wrote and published. Armed with this information, Paige PR developed a targeted pitch list of 18 contacts who we believed would be interested in covering Work & Mother.