Help your business rise above an uncertain market
Why now is the time to beef up your messages
Oil prices got you down? Are budget cuts slashing your positivity? Is the future uncertain? Well, first let me assure you … you’re not the only one feeling like this. Unfortunately, we’ve been here before and we’ll probably be here again. The market fluctuates and we have no choice but to go along for the ride. And while we may not yet see the light at the end of the tunnel in terms of the oil price recovery, now, more than ever, is the time to invest in your key messages while continuing to develop rich, new content all while communicating with your target audiences.
Here are three tips to strengthen your business during a weak economic period.
- Optimize production. When oil prices drop, the need for innovation and launching new products rises. The time to do and make more with less becomes a priority, not a ‘nice to have’. Ensuring a proper product rollout has a huge and lasting impact on the brand. Putting a strong effort behind a product launch, securing earned media opportunities and effectively taking your product into the market place should not be overlooked or undervalued. The time to gain market share is now. And when oil prices eventually improve, hopefully your market share will follow.
- Build content and focus on subject matter experts. Sure, new technology is great, but if not one wants to buy it, what good does it do? Look internally to educate and train your engineers and sales team. Create valuable content that customers are interested in. Host lunch and learns, webinars and meetings and share that knowledge … the most it’ll cost you is lunch. Ultimately, by positioning yourself and your company as a subject matter expert, customers will come back to you when the time is right to buy.
- Now is not the time to board up the windows and withstand the storm. Your sales team should not become radio silent. Maintain relationships with customers, the investment community, employees, media, etc. There are always opportunities to be found. It’s imperative to stay in the know, and be attuned to industry trends. Get out there and get involved. It’ll prove beneficial in the long run.