PR – an Essential Element in Digital Marketing Efforts

We can’t stress this enough – a new website is not marketing.

Sure, a sleek design and intuitive layout can make a great first impression, but they’re just one piece of the puzzle. In 2025, your marketing strategy must go beyond aesthetics to drive real impact — and PR is the force that ties it all together.

Here’s what you need to be thinking about in 2025:

✅ Website Analysis is Key

Launching a new website is just the beginning. What matters more is what happens after it goes live. Are users finding what they need? Are they engaging with your content? Are your key messages landing?

Website analytics offer valuable insights — from bounce rates to top-performing pages — that can guide the development of future content. Incorporate trending keywords and adjust messaging to meet your audience where they are. It’s not set-it-and-forget-it; it’s evolve-or-be-forgotten.

📈 Earned Media Drives Authority and Visibility

While paid media can get eyes on your brand, earned media — such as interviews, bylined articles, and features in reputable publications — builds credibility. These third-party validations not only bolster your reputation but also improve your website’s domain authority and Google rankings.

In today’s digital landscape, earned media plays a crucial role in Google’s new AI Overview and AI Mode, giving your brand greater exposure in organic search results. A strong PR strategy ensures you’re part of these conversations — and not just watching from the sidelines.

📌 Social Strategy Shouldn’t Be an Afterthought

Social media remains a vital touchpoint for audiences, especially B2B decision-makers. But as platforms like LinkedIn prioritize native and niche content, brands must adapt.

Video continues to dominate, and posts that feel personal, useful, and industry-specific get prioritized. Think behind-the-scenes footage, quick expert tips, and authentic stories that highlight your brand’s voice. PR teams can guide content strategy to ensure alignment with media outreach, website messaging, and overarching brand goals.

🔍 SEO & Google My Business Are Non-Negotiable

Search engine optimization isn’t just about keywords. It’s about showing up when it matters. If you haven’t claimed and optimized your Google My Business profile, now’s the time. It affects how — and if — your company appears in local and branded search results.

Reviews, photos, business hours, and updates all contribute to your visibility. Paired with a strong PR presence and strategic content, your SEO game becomes infinitely stronger.

⚠️ AI Mode Is Changing the Game — Here’s How to Respond

With Google’s AI Mode reducing organic website views by up to 70%, businesses must rethink how they drive traffic and engagement. One of the best defenses? A well-integrated PR and content strategy.

Being featured in third-party publications, appearing in expert roundups, and maintaining a steady stream of keyword-rich content gives Google’s AI more to work with — and ensures your brand doesn’t disappear from search results.

Bottom line: A website revamp may be a good start, but it’s far from the full picture. PR ensures your story is being told across platforms — not just your own. When combined with smart analytics, a social-first mindset, and search-savvy tactics, PR transforms your marketing from passive to powerful.

Let’s talk about how Paige PR can help your brand stay relevant, visible, and credible — no matter what algorithm changes lie ahead.