Presidential Election Takeaways: Messaging Trends for 2025

With the presidential election behind us, and PR planning and strategies in front of us, now is a great time to review company messages that align with trending topics in the United States and elsewhere.

A significant part of any public relations program is staying relevant as your industry evolves, so companies should always have timely messaging. If you’re staring at your company and are unsure of what makes your company and product or service unique, consider trends that have been rising in popularity. Crafting story angles or pitch ideas should come easy:

Made in the USA: Are your products sourced and manufactured here in the good ‘ol US of A? If so, that’s a message that should take top priority in marketing efforts and within any pitching or PR strategy. President Trump has put US manufacturing and reshoring back in the limelight, so local companies should tout this differentiator. We’ve already seen this at work as several companies have already announced their plans to bring jobs back to the United States, with shops closing in other countries.

Find the right candidate; not the right degree: There were several articles that came out recently citing that the new millionaires were plumbers and electricians – skillsets that don’t require a traditional degree from a four-year university. Nearly all companies Paige PR works with has executives that have risen from the bottom ranks. These stories are compelling — to the industry, the community and your customers and clients. If you’ve got an amazing team behind you – and/or are looking to hire the right person (and not just a degree) – share these stories. It helps build credibility and raises your profile amongst job candidates, as well.

Food for thought – One of our clients is considering no longer hiring anyone with a degree – they would rather recruit the right person and train them within their own programs, with the idea being the young professional can become a more valuable employee, rise through the ranks and be paid the same or better than someone with a four-year degree. What a compelling story/case this would make! Workforce dynamics have been shifting for years and will continue to be a highly debated discussion.

What’s it made of/where will it go: As part of a demand from customers and consumers, businesses are becoming more transparent on the health and environmental impact of their products. Think beyond emissions and pollution – what is your product made of? Any sort of refined product has its disadvantages and is potentially harmful to us and Mother Earth. If you offer clean products, a recycling program, or boast specialty certifications because of superior environmental practices, share them. Or address some of the bigger challenges in the industries you serve – Here’s just one example of e-waste being recycled for kitchen utensils.

Build your company’s credibility by sharing case studies and in-depth details on the positive impact your company is making in their life. In the age of transparency, this angle will land, while also building your credibility.

Drill, baby, drill: While the oil and gas industry can anticipate regulation rollback and drilling to increase, the truth is, the industry has been optimizing and improving its environmental impact for years. Now is the time for upstream companies to capitalize on all of their efforts and share their success stories through case studies, interviews, etc. Sharing your expertise lends credibility when operators are narrowing down service providers.

Last, if this election cycle taught us anything, it’s that earned media is, and will always remain, king. That’s excellent news! When an interview, video, case study or other material is paid for, buyers know – and they’re right to be skeptical. So as you outline your 2025 program, earned media opportunities (pitching, thought leaderships, etc.) – meaning those that you don’t pay for — should be prioritized.

For help with your 2025 marketing communications and public relations programs, please reach out.