Reddit: The Missing Component in Your PR Strategy 

Launched in 2005, Reddit is a social news aggregation and discussion hub you’ve probably visited to decode Taylor Swift lyrics or follow breaking local drama. 

But have you considered what it could do for your business? 

For B2B companies, Reddit offers an untapped market—a place to showcase expertise, connect with hard-to-reach audiences, and build credibility that actually sticks. 

Why Reddit Should Be on Your Radar 

It dominates Google. Reddit ranks high in search results thanks to its credibility and constant stream of fresh content. Threads often appear in the top three results, and its posts are now showing up in AI summaries, Q&A boxes, and featured snippets. 

It drives purchase decisions. According to Luth Research, Reddit is the number one platform for informed purchases. Users aren’t just scrolling—they’re researching, comparing, and seeking advice before buying. 

It builds trust. A Reddit user survey found 19% higher trust in brands that engage on Reddit compared with other social platforms. Conversations—not ads—win people over here.

Interestingly, LinkedIn’s algorithm updates in 2025 show a similar pivot toward niche, valuable discussions and away from spammy calls to action. In other words, LinkedIn is trying to borrow from Reddit’s playbook. 

According to the chart below, Reddit’s unique audience is not active on other social channels, making it a new and ideal audience to pose thoughtful questions and interactions to. 

How Reddit Works 

Reddit is made up of subreddits—topic-specific communities where users post questions, links, text, images, and videos. Members vote posts up or down, pushing the most valuable content to the top. 

There’s a subreddit for nearly everything: r/NaturalGas, r/BitcoinMining, maritime industries—you name it. These spaces are run by community moderators, not corporate teams, which keeps the tone authentic and the quality high. It’s why Reddit is often called the front page of the internet. 

Where the Experts Hang Out 

In my own research, I’ve found Reddit discussions to be richer and more practical than many trade publications. Recent gems include: 

• The 2025 dredging market and in-demand equipment types 

• Bitcoin mining with stranded or flared gas—benefits and challenges 

• What to know before buying mobile generators (emissions, temperature, application) 

The Credibility Factor 

PR thrives on earned attention, not pay-to-play exposure. That’s where Reddit outperforms: it’s a place to demonstrate expertise, not just push promotions. 

90% of users trust Reddit to learn about new products and brands – more than Google, Amazon, Twitter, Instagram, or Snapchat. People come here with a purpose: to get the real story from those who know it best. Those conversations influence how they think, who they trust and what they buy. That’s huge. 

When we develop social strategies for clients, we focus on not just what to post but where. And with LinkedIn now chasing deeper conversations, the question is: 

When will your PR strategy take a page from Reddit’s winning playbook?