Social Media Digital Dictionary – Part I: Facebook, LinkedIn, Twitter & Instagram
The use of various social media platforms is vital for companies to include in their marketing and public
relations programs. Not only is social media key to creating brand recognition with an online audience, but
it’s a quick and effective way to interact with your stakeholders. It’s also a great way to measure how your
messages are resonating with your audience and which digital assets make the biggest impact.
But what are impressions? And CPE? And Reach?
In Part 1 of our Digital Dictionary, we’ll walk you through all of the definitions of today’s most popular
social media platforms so that you familiarize yourself with them and sound like a pro in your next
meeting. And if there’s something you’re still unclear on, DM us!