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Your LinkedIn Strategy Might Be Outdated — Here’s Why

June 5, 2025

Paige Donnell
| |

Have your LinkedIn posts started to look … different lately? You’re not imagining it.

At the start of the year, LinkedIn rolled out major updates to its algorithm. The goal? Reduce the reach of low-quality clickbait and viral fluff while boosting visibility for meaningful, native content. The platform is moving back to its roots—business networking—but with a more refined, content-driven approach.

Whether you’re managing a company page or growing a personal brand, here are five ways to adapt and thrive in this new LinkedIn landscape:

  1. Humanize Your Brand: If you’ve heard it once, you’ve heard it a hundred times: personal stories perform. And it’s still true. Content that highlights your team, celebrates milestones, or shows your community involvement consistently outperforms generic corporate posts. Bring your brand to life by showcasing the people behind it.

  1. Empower Your Brand Advocates: Your most valuable content creators might be sitting in your own office. Encourage employees to share professional stories, insights, or behind-the-scenes moments. These posts build their credibility and yours. Companies should amplify these voices by resharing and engaging with their posts through the company page.

  1. Focus on Conversation, Not Clicks: Forget the old strategy of stuffing posts with links and CTAs. LinkedIn’s new algorithm deprioritizes posts that redirect traffic elsewhere. Instead, it favors creator-owned content—especially original videos (think full-screen, vertical), high-quality images, and text-based storytelling. The goal? Authentic engagement. Start real conversations, and let your audience come to you.

  1. Reach the Right People—Not All the People: Metrics still matter—but quality trumps quantity. LinkedIn now emphasizes niche, interest-based engagement over broad, passive reach. If your content starts a meaningful dialogue with the right audience, that’s a win. Ask yourself: are we reaching the people who actually care about what we do?

  1. Optimize Your Personal Profile for Relevance: It’s not just about business pages. Individual professionals should regularly update their personal profiles too. Add a slideshow to your banner. Track engagement—even on your comments (yes, comments count!). Share consistent, thoughtful posts. LinkedIn’s new “Top Voices” badge spotlights experts in their field—but maintaining it takes continued effort. Stay active and stay relevant.

Bottom Line:
LinkedIn is rewarding creators who bring value to their audience through original, thoughtful and human content. Forget chasing empty impressions. Focus on telling your story, sparking conversations, and connecting with the right people.

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